"People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’" – Sir Philip Green, British businessman and chairman of the Arcadia Group Digital retailers ask themselves how to create an inspirational shopping experience on a regular basis. Often, the answer starts with creating a great shopping ad.
The value that Google's Product Listing Ads (PLA) provide to merchants and retailers the web over is quantifiable. Among the many changes to PPC in the past several years, a 2016 report from Crealytics highlighted that Google's shopping ads have widely outpaced text-based adverts.
As detailed by Search Engine Land, Google's Product Listing Ads are now responsible for, "... 43 percent of all retailers' Google search ad clicks and 70 percent of non-brand clicks." |
No comments:
Post a Comment