"If you build it… you may still need Google AdWords." – Jennifer Mesenbrink, Social media marketer and eChannels Manager at ComEd
No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains. If your brand seeks to drive increased traffic, downloads, conversions, or sales, PPC advertising should be on your radar as a profitable marketing tactic.
As the number of businesses investing their marketing dollars in paid search begins to reach critical mass, it is imperative that you understand how to properly dissect your paid adverts to maximize the gains your business can receive.
With the wealth of content online showing how to measure PPC success, it can be challenging to decipher which metrics are most impactful, and which are less relevant to your campaign's interests. |
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