With 2018 upon us, it's time to revamp and rethink your strategies for your small business. Align your goals with what's trending to ensure you meet, or even possibly exceed, your expectations. From hiring to technological advances, here are 10 small business trends you should keep in mind when setting your 2018 goals. Marketing & Customer Service
Micro-influencers might be more effective for your small business.
Influencer marketing has been an effective method of personalization for potential customers, but it's not always possible to have a high-following influencer promote your products or services. For 2018, consider focusing on micro-influencer marketing instead.
Micro-influencers are influencers with less than 100K followers. These influencers might actually be more effective for your small business. Micro-influencers have a more attainable lifestyle than those with millions of followers and multiple sponsorships. |
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