The definition of relevance has changed. Here’s how to address it

The days of knowing your audience is no longer enough, writes Google's VP of Agency and Media Solutions, Tara Walpert Levy. Today, advertisers must also know what their audience is looking for and in what context. She offers three steps to make your video advertising more relevant.

The days of knowing your audience is no longer enough, writes Google's VP of Agency and Media Solutions, Tara Walpert Levy. Today, advertisers must also know what their audience is looking for and in what context. She offers three steps to make your video advertising more relevant.

You can also view this email as a webpage. Just Published Featured from Video The definition of relevance has changed. Here's how to address it The days of knowing your audience is no longer enough, writes Google's VP of Agency and Media Solutions, Tara Walpert Levy. Today, advertisers must also know what their audience is looking for and in what context. She offers three steps to make your video advertising more relevant. Learn more Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Video content alerts, brought to you by Think with Google. If you don't want to receive an email for Video content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2018 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -