How an insight from search data sparked a beauty brand’s multicultural video campaign

It's not often that an insight revealed in search data is the spark of inspiration for a video campaign to drive brand awareness.

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How an insight from search data sparked a beauty brand's multicultural video campaign t's not often that an insight revealed in search data is the spark of inspiration for a video campaign to drive brand awareness. But that's exactly the story of beauty brand Make Up For Ever's recent endeavor to better reach its diverse multicultural audience. The results proved the brand was definitely onto something with a 44% lift in brand recall, an 18% lift in product searches, and an 11% increase in subscribers to its YouTube channel. Read More

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