Wednesday, February 28, 2018

Hey Rudy, get ready for the ⭐Oscars=?UTF-8?Q?=E2=AD=90?= with YouTube

These movie trailers deserve an award!
 

Are you an Oscars trivia expert?

 
Play YouTube Deja:View

Test your knowledge of the biggest Oscars trends on YouTube in this special edition of Deja:View. Do you know which celebrity's acceptance speech has the most views? Or who was the most popular host? Let's play Deja:View and see if you're right!

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Here's what everyone's watching on YouTube this week.

 

YouTube Ads Leaderboard: Oscars Edition

YouTube Ads Leaderboard: Oscars Edition

We might not be able to influence who wins on Sunday night, but we can show you what YouTube fans think of the Oscars Best Picture nominees. This special Oscars Ads Leaderboard ranks the Best Picture trailers by popularity with Dunkirk clinching first place! According to an Ipsos study, 78% of YouTube users agreed that watching trailers and clips on YouTube helps them decide whether to go to the movies (Ipsos, May 2017). So, it's no surprise that the Ads Leaderboard's top two trailers also happen to be the highest-earning among the nominees (Box Office Mojo).

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One last thing: The Greatest Showman delights fans with behind-the-scenes videos

 
One last thing: The Greatest Showman delights fans with behind-the-scenes videos

To give YouTube users an all-access experience to The Greatest Showman, 20th Century Fox incorporated behind-the-scenes video into their media mix. Fans could watch stars Zac Efron and Hugh Jackman rehearse complicated choreography from the first day of filming, and see it come together over time. Now that deserves a bow.

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