| | | 5 questions for YouTube's lead UX researcher | | | |  s marketers, it's our job to ensure all the interactions people have with our brands and products are as positive, useful, and memorable as possible. At Droga5, where I lead data strategy, we believe the best way of achieving this is to have a deep understanding of our clients' target audience, and more specifically, of their needs. | | | | | | | |
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