"Consumers are more curious, more demanding, and more impatient than ever. . . AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we're introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to grow your business, these products can help you save time and boost performance."
– Anthony Chavez, Director of Product Management, AdWords Last summer, Google added an array of new features to the AdWords platform including a new interface that Google noted was, ". . . the most powerful change [they've] made to how advertisers visualize and manage their campaigns in over 15 years."
Following such bold changes, Google introduced exciting new AdWords features like promotion extensions, ad variations, new opportunities to meet business goals, and other AdWords amplification elements.
What has many excited, however, is the new custom intent audiences. |
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