In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses I truly believe in. But unlimited budgets are just that: a dream.
Even the biggest corporations in the world have a limited budget (albeit the limit is quite high).
So I snap out of it and work on coming up with the best strategies within the budget our clients or I have.
And you know what?
It's actually quite rewarding!
I love looking back on how much we managed to achieve with so little. We work with a lot of bootstrapping startups, so we actually have a knack for making things work on a tight budget. |
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