Thursday, February 8, 2018

YouTube’s chief product officer on the future of TV entertainment

YouTube's chief product officer on the future of TV entertainment
In the future, no two people will have the same TV experience, says YouTube's chief product officer, Neal Mohan. Your TV viewing adventure will completely be your own, with a mix of traditional TV and digital video content tailored specifically to you. That's good news for marketers. As TV becomes more personalized, advertisers will unlock better reach, targeting, and measurement.
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