Alertbox: How Designers Can Support Humans’ Automatic Cognitive Processing | Quantitative vs. Qualitative Usability Testing

New Articles First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing The first visceral reaction to a site’s design influence how users perceive relevance, credibility, and even usability. By incorporating this knowledge throughout the design process, designers can make more effective products. (8 min. to read) Quantitative vs. Qualitative Usability Testing Both these complementary types of user research play important roles in an iterative design cycle. Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations. (10 min. to read) New Video Making Flat Design Usable The hazards of flat design and 5 key UX guidelines for making flat design usable. (3 min. video) UX Conference Chicago: October 7–13 London: November 11–17 Las Vegas: December 2–8 Singapore: January 29 – February 2, 2018 Los Angeles: February 25 – March 2 NEW Full event program describing all full-day UX training courses. Deadline to save $200 on Chicago registration: this Friday, October 6. Online Seminars Building a 2.0: Making Big Changes Without Causing Big Waves (live this Wednesday, October 4) Working with Observers: Involving Colleagues, Stakeholders and Clients for Maximum Benefit (November 8) See list of all online seminars, including on-demand seminars. Copyright © 2017 Nielsen Norman Group, All rights reserved. You're receiving this newsletter because you subscribed at http://www.nngroup.com/articles/subscribe/ Our mailing address is: Nielsen Norman Group 48105 Warm Springs Blvd. Fremont, CA 94539-7498, USA Add us to your address book Is this email not displaying correctly? View it in your browser. unsubscribe from this list | change your subscription email address