"What gets measured gets improved." - Peter Drucker, American management consultant, educator, and author
In the realm of digital tools and services, an increasing number of marketing and business platforms tout themselves as "all-in-one" or "one-stop-shop" solutions. The reason behind the surge is obvious: Businesses seek a streamlined, inexpensive approach to handling a variety of tasks. This becomes especially true in the complex world of search engine optimization. Some even seek out these kinds of comprehensive tool kits purely because SEO is a convoluted and intricate space.
While this sounds ideal, there's one big problem with this line of rationale: No all-in-one tool can reach the level of sophistication that a tool with a singular focus can.
Think about it this way: There is no pocket knife that touts 32 attachments which has a single tool that is better than one that conquered a single task. If you plan to diversify your offerings, you do so by taking away resources from a single aspect that could become highly refined if it were the sole focus of creation. |
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