"We need to stop worrying about proving the value of design and just focus on outcomes that provide value." – Denis Weil, former corporate vice-president of innovation at McDonald's
Speed is a necessity in today's online world. Outside of SEO optimization, speed is a critical component to driving sales. A research report from the Aberdeen Group uncovered that a mere one-second delay in load times resulted in 11 percent less page views, a 16 percent decrease in customer satisfaction and seven percent fewer conversions.
Moreover, retail giant Amazon found that every 100 milliseconds it takes its site to load resulted in a one percent decrease in revenue.
While both stats are fairly old, it's safe to say that Internet users have not grown more tolerant of slow loading sites. No matter how you cut it, if your site isn't fast, consumers will find one that is. |
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