"To be momentous, create content with purpose." – Russell Sparkman, CEO of Fusionspark Media
In case you weren't already aware, content is extremely important to a brand's SEO efforts. In fact, Google has come out and stated that content is within its top three ranking factors. Unfortunately, most publications are content to merely push the "if you build it, they will come" philosophy.
If you follow this path, you may as well be launching your content into outer space because just as many people are likely to find it out there without any clear marketing efforts.
If your brand wants to make its content efforts worthwhile, materials must be crafted and optimized with SEO in mind.
This is how your content gets found. This is how your content gets read. This is how you educate and convert consumers into customers. |
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