"When ads become part of the information-gathering process, they cease to be ads. At this point in time, they are pieces of information that consumers are seeking. Wouldn't you like your ads to be sought after, not ignored?" - Brad Geddes, co-founder of AdAlysis Getting started with AdWords is a piece of cake.
Choose some keywords to use, grab a relevant image, draft some copy, attach a landing page, and just like that your business will be swimming in leads. What could go wrong?
Everything. Everything can go wrong.
In fact, if you've ever attempted to craft a PPC strategy and run some AdWords ads, you've likely already learned this. If you regularly run ads through this channel, you're probably still making a bunch of mistakes.
It's OK. We all do it – AdWords is a challenging platform to master. |
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