Canadian food tastes and preferences are ever-changing. Here's a look at three emerging trends, including insights on how your brand can get involved today—and prepare for the future.
Creatives and marketers are embracing YouTube's six-second bumper ad format in smart, innovative ways. Learn how three brands used techniques like sequential storytelling and simplicity to make the most of this new storytelling tool.
Hilton Worldwide CMO Geraldine Calpin explains how the brand is innovating for the handheld age with digital room keys and hassle-free check-ins—and how other marketers can keep up with consumers' rising expectations for seamless mobile experiences.
YouTube offers nearly limitless opportunities for marketers...but where do you begin? Dive into different YouTube topics and explore strategies for creating videos that people love to watch—and share—with this comprehensive new guide.
New research from Econsultancy and Google shows how leading marketers find success by combining executive support with a clear data-driven strategy. Delighting customers in key micro-moments comes down to close collaboration, democratizing data, and putting insights to work to create relevant, engaging experiences.
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