Personalize campaigns at scale with programmatic

Media & Creative Newsletter | June 2017

DoubleClick

You can view this e-mail as a webpage. Media & Creative Newsletter | July 2017 A Brand Marketer's Guide to Programmatic As consumers embrace new digital devices, programmatic buying helps you reach your customers wherever they are. In our five-part guide, learn how to effectively target audiences at scale in the moments that matter most with highly relevant, measurable ads delivered programmatically. Read the guide Recommended We thought you would like these new articles. Audi showcases car customization with dynamic creative ads   Audi used dynamic creative to support the launch of their new, highly customizable car. See how they reached potential customers programmatically with personalized ads, leading to a 4x increase in conversion rate.   Read the case study   Nestlé reaches a 99.5% view-through rate on mobile video ads   Nestlé partnered with King Games to build user-initiated ads that enhanced the in-game experience. Check out the video case study to learn how giving users a choice can lead to better user experiences and engagement.   Read the case study   Universal Pictures entertains movie fans with data-driven ads   Learn how Universal Pictures used programmatic and remarketing technology to promote new movie releases and stimulate ticket sales. Their holistic media buying approach returned a 87% viewability rate and a CPM 20% below the benchmark for World of Warcraft. Read on to discover the results of their other movie campaigns.   Read the case study   #InspiredByData Be present when people are ready to buy Make sure you're top of mind when customers are ready to purchase by being present throughout the buyer's journey. As the I-want-to-buy moment gets closer, ads that pick up where a user left off can secure the sale. Follow DoubleClick Join the conversation about insights from DoubleClick. Received this e-mail from a friend? Subscribe here Looking for more insights? Visit DoubleClick.com © 2017 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional communications or newsletters from DoubleClick Media and Creative. If you do not wish to receive such emails in the future, unsubscribe or update your preferences. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -