"We built Instant Articles to solve a specific problem-slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue…Facebook's goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories that load quickly, to people all over the world."
- Josh Roberts, product manager at Facebook Something that marketers are continuing to uncover in their quest for conversions is that the old adage, "patience is a virtue," is dead.
Today's world is all about speed and instant gratification; the quicker the better.
Case and point: New research from Google displays that a whopping 53 percent of users will abandon a mobile page that doesn't load within three seconds. |
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