How to engage audiences in a mobile-first world

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View our web version if this email isn't displaying well. Stay connected with the latest news on how Google is helping publishers innovate and succeed. Received this email from a friend? Subscribe now. Fastcommerce drives conversions with AMP-first strategy With 2 million AMP pages for almost 80 stores, Fastcommerce helps brands bring fast, mobile-friendly services to customers. Their AMP-first strategy improved page-load speed by 2.5x and increased conversions by 15%. Read the case study › Domain Group drives creative automation with programmatic native ads Australia's Domain Group used DoubleClick for Publishers to run native ads at scale. With mobile-optimized ads that blend seamlessly with the user experience, they drove better engagement, higher revenue and a 38% increase in viewable impressions. Read the case study › KASKUS boosts CTR and CPM with DoubleClick and Google Analytics 360 Double the CTR and a 3.3x lift in audience-targeted inventory. Learn how KASKUS and Sparkline achieved these results by creating audiences based on user behavior in Google Analytics 360 and sharing them with DoubleClick for Publishers. Read the case study › Priceline increases ROI for advertising partners in a mobile world As more consumers go mobile, a mobile-first strategy is critical to stay competitive. Learn how Priceline used audience segmentation and programmatic technology to get their partners' messages to the right people. Read the case study › The 7th season of Game of Thrones premiered on July 16. Check out this Google Trend to see the most searched for Game of Thrones houses. Until next time, Your friends at Google Received this email from a friend? Subscribe now. © 2017 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to rkremer111.djfunky1@blogger.com because you have indicated that you are willing to receive occasional communications or newsletters from Google Publisher Connection. If you do not wish to receive such emails in the future, unsubscribe or update your preferences.