"Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine." - Sergey Brin, co-founder of Google and president of Alphabet, Inc.
Thanks for the reminder, Sergey.
Through this column, I have advocated for leveraging other search engines like Bing many times.
Scads of marketers, however, view Bing as an inferior platform, akin to an empty meeting hall; barren of activity. This perception keeps them from advertising to the millions of people who use Bing every day, and that's just bad business.
As it stands, Bing controls roughly 7.3 percent of the global search engine market and owns more than 21 percent of all desktop searches in the U.S. |
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