As search engines like Google get wise to what their users want, their technology catches up, too.
Search is changing. The influx of new devices that people are using – Smartphones, tablets, virtual assistants, Smart TVs, etc. – along with the move to lots of voice control, has influenced what your average search query looks like.
Searches are longer and more precise. People are asking specific questions when they look for answers on the Web.
These changes filter down to us, the ones writing for those all-important SERPs.
How Do Changing Queries Translate to Search Engines Like Google?
One important way that Google is changing for its users' changing queries is that it's becoming more semantic vs. keyword-oriented, according to Andy Crestodina of Orbit Media. |
No comments:
Post a Comment