The secret to great content does not lie in a magic formula.
In fact, there really is no secret at all.
Keyword usage helps you refrain from Google's wrath – it will mercilessly penalize you for keyword stuffing, for instance – but there are no writing tricks or shortcuts for producing great content and equally great rankings. In other words, you have to do the work to get the results.
But what, exactly, does doing the work mean?
Doing the Work: Why Good Writing Equals Great Content
According to Orbit Media, good writing is detailed and thorough. This means it's longer, includes more explanation and offers lots of answers for visitors.
And, guess what? Google just so happens to love detailed content. More importantly, Google loves detailed content exactly like the above – detailed, exhaustive, informative, and high-quality. In fact, Neil Patel says that quality is Google's No. 1 ranking factor. |
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