Alertbox: Flat UI Elements Attract Less Attention | UX Design for Authenticity in China | Icon Usability

New Articles Flat UI Elements Attract Less Attention and Cause Uncertainty Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required 25% more user effort than strong ones. (11 min. to read) Counterfeit or Credible? UX Design for Authenticity in China In China, websites must work harder than in other markets to gain users’ trust. Displaying the company’s local presence, past client work, and being available to answer questions via online chat are critical. (8 min. to read) New Video Tips for Icon Usability 6 UX guidelines to ensure that your users recognize your icons and know what they mean. (4 min. video) UX Conference New York City: September 9–15 Chicago: October 7–13 London: November 11–17 Las Vegas: December 2–8 Singapore: January 29 – February 2, 2018 Full event program describing all full-day UX training courses. Deadline to save $200 on NYC registration and 10% on Chicago registration: this Friday, September 8. Online Seminars Initiating a Design System: Addressing challenges of scaling user interface design and development (September 21) Building a 2.0: Making Big Changes Without Causing Big Waves (October 4) Working with Observers: Involving Colleagues, Stakeholders and Clients for Maximum Benefit (November 8) NEW See list of all online seminars, including on-demand seminars. Copyright © 2017 Nielsen Norman Group, All rights reserved. You're receiving this newsletter because you subscribed at http://www.nngroup.com/articles/subscribe/ Our mailing address is: Nielsen Norman Group 48105 Warm Springs Blvd. Fremont, CA 94539-7498, USA Add us to your address book Is this email not displaying correctly? View it in your browser. unsubscribe from this list | change your subscription email address