Wednesday, July 5, 2017

Content Marketing and SEO: Why You Need Both

Content Marketing and SEO: Why You Need Both
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July 5 — Issue #2483
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Content Marketing and SEO: Why You Need Both
A SPN Exclusive Article by Adriana Tica (c) 2017
"Content marketing vs. SEO – the best choice"
"SEO and content marketing – which is best for your business?"
"Should you invest in SEO or content marketing?"

I'm sure you've seen tons of headlines like this. And I have and I decided I've had enough!
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I've also heard this question from a lot of my agency's clients during the onboarding process. "Yeah, content marketing sounds good, but I've read that SEO is better."

Yes, that happens in 2017. Shoot me now!

Such questions and headlines have clearly shown me there is a serious shortage of education on the matter. More people need to understand that the two aren't mutually exclusive. At all! Quite the opposite actually. I would go as far as saying that they are interdependent and crucial to a coherent digital strategy.
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