"There’s an app consolidating phenomenon where people spend time on fewer and fewer apps. . . So, if you want to reach out to your consumers on mobile, you have to be considering Messenger."
– Kemal El Moujahid, Facebook's Product Manager for Messenger Facebook is the proud owner of one of the world's most popular apps.
I'm not talking about the Facebook app itself, nor am I referencing Instagram. The app in question is Facebook Messenger and its 1.3 billion active users.
The social website's standalone messaging application has grown to be nearly as popular as the social network itself. Facebook, however, is not treating the app as a mere extension of its core service. No, Facebook is quickly spinning the product out to be its own unique ecosystem where over 2 billion messages are exchanged each month and many services are touted. |
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